you don't have to get the answer right. as long as you answer the trivia question, kibble will be dontated to shelter cats.
Thanks for clarifying!
They have a dog site as well at http://freekibble.com. Using the numbers they give on both sites, you would need 18 days of clicking to donate a serving of food. It's effectively low cost advertising for the pet food brand. Buy hey, 48 tonnes of kibbles donated so far, and the site itself is not for profit.
Yes it's only 10 kibbles each time - but as you said, the site itself is a non-profit.
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